Partnered with Countrystyle, KM Charity marked 2018 as the Year of Walking with thousands of green journeys undertaken this academic year. Thanks to the eco-friendly efforts of schools and families across Kent and Medway, the campaign includes the Active Wow (Walk on Wednesday) which encourages families to leave the car at home for the school run and instead make the journey by walking or cycling.
Countrystyle’s Marketing Executive Emily, joined the celebration at Leeds Castle where the KM Charity exclusively revealed that the KM Walk to School campaign achieved 617,320 green journeys since September 2017.
Commenting on the day, she said: “Nothing is more important than getting the kids active and healthy in the mornings to get them ready for school. Green travel initiatives are a great endorsement to a healthier lifestyle. With our fleet on the road, we are always keen promote the message of road safety and awareness, as well as greener alternatives to getting to school”.
Simon Dolby, chief executive of the KM Charity Team commented: “Schools, pupils, and families across Kent and Medway have really stepped up this year. Their achievements have been outstanding and they are reaping the benefits of pupils arriving at school alert and ready to learn – as well as fewer cars fighting for space outside the school gate. I can’t wait to see how well they do next year – and I hope that more schools are inspired to join in too.”
Representatives of the school were given certificates and vouchers for the highest achieving class for a variety of activities across Kent. Other supporters of the scheme include Medway Council, Maidstone Borough Council, Volker Highways, Three R’s Teacher Recruitment, Ashford Borough Council, and Little Cheyne Court Wind Farm Community Fund.
For the KM Charity’s press release see here