2018 saw a hugely successful Recycle Week campaign with many large corporations engaging with recycling over the week on social media and their websites. For 2019, Countrystyle joined in the campaign and shared the message of recycling across it’s social media channels.
Organised by WRAP under the Recycle Now brand and now in its 17th year, Recycle Week celebrated everything recycling to encourage the public to recycle more. By demonstrating the benefits of recycling items from all around the home, sustainability was firmly on the national agenda.
Taking inspiration from widely publicised environmental activists including Greta Thunberg, Sir David Attenborough and the global protests and marches, Recycle Week 2019 was full of action asking people to rinse, crush, squash, sort and separate under this year’s theme ‘Recycling. It’s in our own hands.’.
There was heavy emphasis for action on contamination. Recycle Now reports that new figures show residents are recycling more plastic drinks, cleaner, toiletry and shampoo bottles, as well as glass and metal cans, however items like nappies, toys and toothpaste tubes are also being incorrectly placed in the recycling bin more often.
Craig Stephens, Recycle Now campaign manager, said: “This year we want[ed] people to take recycling into their own hands. We know the public want to do as much as they can, so will be using Recycle Week to inspire people to take recycling into their own hands and act.”
The research also found that nearly a third of these people cite environmental concerns as the main driver for recycling more, whilst others attribute it to an increased awareness of what can be recycled.
